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News & Press Releases

January 15, 2013
Willow Tree Chicken Pies Introduced in New England CVS stores.

Willow Tree White Meat Chicken Pies have been introduced into 65 CVS stores which have re-designed their newly-expanded frozen foods sections.

 

December 3, 2012
Willow Tree featured on RI's The Rhode Show featuring Michaela Johnson

Rhode Show host Michaela Johnson takes a trip to the famous Willow Tree Farm to learn how to make their chicken salad. The Rhode Show is WPRI 12's daily lifestyle show for having fun, eating well, and living life.

 

 

October 17, 2012
Willow Tree expands into South Atlantic States and Florida

New England's leading provider of prepared fresh/sold frozen poultry pies and fresh deli and sandwich salads, Willow Tree Farms, has announced that Harris Teeter and Sweetbay Supermarkets have agreed to carry its premium chicken pies to 316 stores in eight South Atlantic States. Its products are currently sold in more than 1,500 locations in 14 states.

Willow Tree Premium Chicken Pies are now available in the frozen food section of 210 Harris Teeter stores in Delaware, Florida, Maryland, North Carolina, South Carolina, Tenessee, Virginia and the District of Columbia, plus 106 Sweetbay Supermarkets and over 1,000 Publix supermarkets in Florida.

 'We're excited to be expanding into the Southern Atlantic states," said Walter Cekala, president of Willow Tree. "We expect Harris Teeter and Sweetbay to be strong retail partners for us."

Willow Tree executives credit the company's recently achieved certification from the Safe Quality Foods (SQF) Program as an important part of its plan to expand geographically.

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August 14, 2012
Willow Tree announces SQF Level II certification.

SQF certification is recognized by retailers and foodservice providers around the world who require rigorous, credible food safety management systems by suppliers. Willow Tree, a provider of frozen poultry pies and chicken salad, achieved SQF Level II certification, which includes food safety fundamentals and a Hazard Analysis Crticial Control Points (HACCP) approach. 

"Willow Tree has always been committed to providing our customers with safe, quality products," said Walter Cekala, president, Willow Tree. "To achieve this, we follow a strict, USDA approved HACCP plan which details the regulatory requirements that must be met to assure food safety and require all of our ingredient suppliers to do the same."

The certification took Willow Tree more than a year to complete and required a company-wide effort that assessed every process and supply chain, the company said.

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February 24, 2012

The New England Business Bulletin - "Same quality product under different processes" - In a down economy, businesses need to identify cost-savings measures. But there's one thing Willow Tree Poultry Farm President Wally Cekala won't sacrifice: quality.

The Attleboro-based producer of chicken products — perhaps best-known for its deli chicken salad and chicken pot pies — has undergone some major changes in the past few years — including a facility upgrade, the creation of a management team, the addition of new products, a number of green initiatives, and recent expansion into new markets. But there's one thing that hasn't changed.

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February 22, 2012 

The Sun Chronicle - "Good to go Green" - From their High-effieciency diesel vans to their gas-powered inline cooker, there is only a fraction of a carbon footprint from Willow Tree Chicken Farm.   

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February 6, 2012
Willow Tree coming to Metro NY Supermarkets

New England's leading provider of prepared fresh/sold frozen poultry pies and fresh deli and sandwich salads - today announced agreements with several supermarket chains that are bringing its premium chicken pies to the New York metropolitan area for the first time. Read More (downloadable pdf)

 

January 4, 2012 

Willow Tree Online contest helps support winner's favorite charity - Willow Tree Donates $1,000 to help support the Make A Wish Foundation

 Josephine Moretti calls herself a “young” 86-year-old. She’s got a mobile phone, a “gypsyjoie” email address, and she likes to surf the web. Now she’s got $1000 to donate to one of her favorite charities too. 

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December 26, 2011 - Providence Business News  - Building a brand on chicken salad
It started out as chicken scratch, literally. Now, more than 57 years later, Attleboro-based Willow Tree Poultry Farm has expanded its operation area, thus allowing it to grow its customer base – moving for the first time through the New England states and into metro New York. Download PDF

 

October 3, 2011
New online contest helps support winner's favorite charity

Fran Carbrey likes her chicken salad on toasted bread sandwiched between a slice of American white cheese, a slice of tomato, another slice of cheese and then broiled for a minute or two until the cheese melts. Little did she know that this simple, yet delicious concoction could one day earn her $1,000 for her favorite charity. 

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September 26, 2011
Willow Tree expands Management Team

Willow Tree—New England’s leading provider of prepared fresh/sold frozen poultry pies and deli-fresh chicken salad—today announced it has added seven industry professionals to its management team. These new management positions have been created to support Willow Tree’s growing product lines and expansion into new markets.  

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September 6, 2011 -  WJAR Coffee Cup Salute

 

 

 

 

 

 

 

 

 

May 23, 2011
Willow Tree launches contest to benefit local charities

Willow Tree—New England’s leading provider of prepared fresh/sold frozen poultry pies and deli-fresh chicken salad—today announced a new online contest for consumers called “How do you Willow Tree?” Whether people eat Willow Tree Premium Chicken Salad on crackers or a hot dog bun, mix in chips or pickles, or just grab it straight from the fridge at 3 a.m., Willow Tree wants to know. And it could earn consumers a $1,000 donation to the charity of their choice. 

Read More (downloadable pdf)

 

May 17, 2011

Refrigerated & Frozen Foods Retailer - Willow Tree Farm Adds To Its Chicken Pie Line.
Willow Tree Farm, Attleboro, Mass., is adding Chicken Pie with Classic Vegetables and Chicken Pie with Red Bliss Potatoes to its Willow Tree line of premium frozen chicken pies. Both items are packed with white meat chicken, home-style gravy and topped with a flaky crust.

Chicken Pie with Classic Vegetables also contains corn, peas, string beans and carrots. Chicken Pie with Red Bliss Potatoes has pieces of random-cut potatoes.

 

May 16, 2011 

Meatpoultry.com - Willow Tree Farm launching two new chicken pies.
Willow Tree Chicken Pie with Classic Vegetables and Willow Tree Chicken Pie with Red Bliss Potatoes will be added to Willow Creek Farm’s line of premium chicken pies. Both new pies will be ready for distribution to retail and wholesale customers for the fall season. The company said it is New England’s leading provider of prepared fresh/sold frozen poultry pies and deli-fresh chicken salad.


May 9, 2011

Willow Tree expands line of top-selling premium chicken pies

Willow Tree Farm—New England’s leading provider of prepared fresh/sold frozen poultry pies and deli-fresh chicken salad—today announced two new offerings in its line of top-selling premium chicken pies with the addition of Willow Tree Chicken Pie with Classic Vegetables and Willow Tree Chicken Pie with Red Bliss Potatoes. 

Read More (downloadable pdf)


May 5, 2011

Willow Tree donates used cooking oil for conversion to clean burning biofuel

Willow Tree Farm—New England’s leading provider of prepared fresh/sold frozen poultry pies and deli-fresh chicken salad—today announced that it has donated over 1,200 gallons of used canola oil from its production facility to the non-profit Alternative Fuel Foundation since 2009.

Read More (downloadable pdf)